Coaching of new sales team members
industrial components (B2B)
Key Project Components
Coaching on sales techniques and skills, such as digital hunting, aligning sales approach to buying cycle principles and adapted sales messaging.
More sales, better margins.
That's the challenge we take on with our clients: improving sales, boosting margins, or both.
Achieving these goals demands a balance of financial insights, operational efficiency, and sales and marketing expertise.
With a comprehensive understanding of business processes, we provide targeted strategies to drive turnover, streamline internal processes, ensuring your business maximizes profitability while gaining a competitive edge.
Let’s transform your goals into lasting, measurable results that improve your bottom line and market position.
Recognize these?
Not hitting your sales targets
The customer needs not aligned with our products or solutions
Limited cross-selling and upselling
Losing too many deals
Sales cycles getting longer
Not enough leads
Lacking the right sales & marketing competences & skills
Market price pressure increasing
High customer churn
Varying levels of success amongst the sales team
Margins too low
Excessive discounting
Unfavorable negotiation results
Continuous pressure on your prices
Operational costs are unclear or higher than estimated
Inadequate or too diversified pricing strategy
Focus on low-margin products or solutions
Value discussions with your customers
3 key principles to drive immediate and lasting impact.
Every business context is unique. However, our objective remains clear: to increase your sales and margins and install a sustainable, long-term model. To achieve this, we always tailor our approach to your specific needs, applying 3 key principles.
Adding value from early on.
We focus on delivering impactful results that address your most pressing challenges. By rapidly identifying and implementing key improvements in sales tactics, operational efficiencies, and margin optimization, we ensure you see measurable gains quickly.
From theory to practice!
We put our boots on.Too many plans end up in a drawer or fail to achieve their goals. Our preferred approach is to not only advise, but to put our boots on and make sure we implement the plan together with you and turn it into real, measurable outcomes.
Embed to sustain.
Embedding a new way of working within your organization requires change, also on a personal level. Our tailored training and coaching support this journey, turning new practices into lasting habits that drive sustained success.
2 solutions, 3 ways to support you.
Increasing your sales
Unlocking your potential
Gain valuable insights into the factors holding you back from meeting your sales objectives—and discover how to unlock your team’s full potential for growth and success.
Getting to results quickly
We focus on the fastest path to short-term gains. This way we enable a faster return on your investment.
Converting into lasting growth
We aim to convert these early wins into lasting growth, building a foundation for sustainable, long-term results.
Improving your margins
Bottom-up & Top-down
Margin erosion has many root causes—some hidden, others more visible. To maximize the positive impact on your margins, we take a dual approach, examining both the operational cost side and the sales side.
Profitable sales
At the intersection of strong margins and sales growth lies the path to sustainable, profitable growth. By aligning your operational and cost model with a pricing strategy tailored to each segment, you can drive sales and build a healthy business.Monitoring & Safegarding
When theory meets reality - consistent monitoring is essential. It is crucial to establish a proactive mechanism to track actual margins and safeguard against future erosion, impacting your real profitability.
Supporting you in 3 ways
Project based
Through time-boxed projects with clear objectives, we partner with our clients on their commercial journey to achieve immediate results and embed these gains within the organization. Our projects follow a three-step approach, where experience sharing is central to success. By focusing on incremental improvements, we foster faster team buy-in, turning each enhancement into a lasting result.
Interim assignment
Our team members bring extensive local and international experience across various sectors, working with both SMEs and large corporations. This expertise enables them to quickly step into temporary roles within your organization, whether in management or senior-level capacities. We offer interim support in key areas, including: General Management, Operations, Sales Enablement, Sales & Marketing.
Training & coaching
We are certified and experienced trainers and coaches, like many others, but what sets us apart is the ability to transfer our real-world experience directly to participants, ensuring that new insights and skills can be immediately applied in their daily work. This approach fosters rapid adoption, driving a higher ROI for every training and coaching session.
SME? Get up to 30% of grant support on our services
SMEs can benefit of our collaboration with Unizo Expert@Board and receive a grant on our solutions for up to 30%.
Let's talk about your challenges.
We're business improvement enthusiasts.
Whether you're planning to adapt your business model, need to improve your sales or margins, or want to tap into our experience.
Get in Touch
1 methodology.
3-step approach.
In every assignment we apply a 3-step approach, adapted to fit your unique needs and context.
Define & scope
We start by understanding your unique challenges and objectives. This intake phase sets the foundation for a customized approach, clearly defining the scope and aligning expectations to ensure we are addressing the right priorities.
Analyze & strategize
Next, we dive deep into analysis, identifying root causes, opportunities, and potential roadblocks. We then create a strategic, actionable plan designed to maximize impact, based on data-driven insights and tailored solutions.
Implement & sustain
In the final step, we move from planning to action in an agile way. Our team works alongside your team to implement improvements, monitor progress, and adjust as needed along the way to ensure the results are embedded in your organization for long-term success.
Our team
At Oak Woodland, collaboration is at the heart of what we do. While I operate as a freelancer, I partner with hands-on specialty experts —our extended team—to ensure every assignment benefits from the perfect blend of skills and perspectives, tailored to your unique needs.
Frederic Eeckhoudt
Frederic has over 24 years of combined experience in sales leadership, business development, business modelling, coaching and training and in project management.
Having started his career as a financial auditor at the Big 4, he combines his financial, commercial and business expertise to enhance sales and margins for our customers. Recently he has been assisting several companies in making the shift to a more sustainable business model by developing new B2B solutions.
Specialty Experts
Koen
Expert in tech, go-to-market, Sales & Marketing Management, Operations, and Strategy
Koen has over 30 years of experience in product management, sales, marketing, operations and strategy roles and has managed teams and departments ranging from 2 to over 130 people across the world.
He started his career in software development, product management, and services. He then started focusing more on the commercial side of the business in Marketing, Business Development, Sales Management, and Operations.
More recently, he has been working as a business consultant guiding companies in various sectors in the role of project manager and business coach, to help with their growth, organization, sales & marketing strategy and operations. Koen is also active in guiding tech start-ups and scale-ups with their business model and go-to-market.
About Oak Woodland
In many cultures, the oak has special significance and is seen as a symbol of wisdom, strength, stability and perseverance.We chose Oak Woodland as a name, with these ambitious treats in mind. To keep this link alive, it is our ambition to save a part of our yearly profit for preservation of oak woods in Belgium.